Calyx blog

I suppose you all feel a warming/familiar sensation when observing at the following image :)

Am I the only one puzzled by the location of the sign-in link?

Although “personal reccomendations” is probably the most used functionality of the personalized Amazon web site, I don’t think it should replace the widely used “Sign in” paradigm.

E.g. I signed in a few moments ago to track my recent order. I had to click “personalized reccomendations” in order to get the status of my orders. Not really intuitive.

I know they want me to check the newest reccomendations no matter what. And I know that the fact that “Sign in” is not a link to the sign in page should not bother me that much :)